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Brand Reaction Index 2025

25 July 2025

Brand Reaction Index 2025

Credit Unions Voted in Top 3 Most Emotionally Connected Brands

Arklow Credit Union, along with credit unions nationwide, has been named Ireland’s most emotionally connected financial brand in the 2025 RED C Brand Reaction Index (BRI), highlighting the sector’s trusted place in Irish consumers’ lives.

In the overall rankings, credit unions finished in third position, up from 8th place in 2024, behind only Tayto in first and Cadbury in second.

The RED C BRI, which evaluates emotional responses to brands using facial expression analysis, revealed that credit unions evoke stronger positive emotional connections than any other financial brand in Ireland. The methodology involves showing consumers a brand and asking them to quickly associate it with a range of emotional expressions. The survey is designed to uncover emotional resonance and elicit how consumers truly feel about the brands they encounter.

We are honoured to be recognised as Ireland’s most emotionally connected financial brand. This reflects the deep trust and genuine relationships built between credit unions and their members nationwide. It also reaffirms our commitment to supporting local communities every day, particularly during challenging financial times.

Brands that form strong emotional connections are more likely to earn loyalty and trust, making this recognition especially valuable for credit unions. It demonstrates clearly how the community-based, empathetic approach of credit unions resonates strongly with Irish consumers.

This recognition is also a tribute to the dedicated staff and volunteers working tirelessly in credit unions across the country, helping to make a real difference in the lives of their members every day.

The RED C Brand Reaction Index 2025 surveyed emotional responses to 176 brands across 21 industry sectors. Fieldwork for the study was conducted between June 5th and June 25th, 2025, with results weighted to represent the adult population of the Republic of Ireland (aged 18+).

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Brand Reaction Index 2025
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Our Credit Union lets people in the community come together to save and borrow money at low rates, and is operated on a not-for-profit basis.

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Arklow Office

Address:
Castlepark, Arklow, Co. Wicklow, Ireland,
Tel:
0402 39972
Email:
info@arklowcu.ie
Web:
https://www.arklowcu.ie
Latitude:
52.7966781
Longitude:
-6.1543145
We're Open:
Tuesday 10:00 - 16:30
Wednesday 10:00 - 16:30
Thursday 10:00 - 16:30
Friday 10:00 - 16:30
Saturday 10:00 - 13:30

The second Wednesday of every month the office will remain closed until 1.30 to facilitate staff training.

Aughrim Office

Address:
Market Square, Main Street, Aughrim Co Wicklow, Ireland,
Tel:
0402 36666
Email:
info@arklowcu.ie
Web:
https://www.arklowcu.ie
Latitude:
52.8551236
Longitude:
-6.3294394
We're Open:
Friday 13:00 - 16:00

Mobile Credit Union - Avoca

Address:
Mobile Credit Union - Avoca Church,
Tel:
040239972
Email:
info@arklowcu.ie
Web:
www.arklowcu.ie
Latitude:
52.85948681667038
Longitude:
-6.211693104386193
We're Open:
Friday 10:00 - 12:00

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Arklow Credit Union is Regulated by the Central Bank of Ireland. Reg. No.191CU

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